Trademark tarts

Casting a satirical eye over the phenomenon of celebrity product endorsement Norman Gekko challenges the viewer to question this relationship; which is both symbiotic and parasitic in nature.


Using the word "tart" - which is a pejorative term for improving the appearance of someone or something in a superficial way and can also refer to a prostitute in the English vernacular – the artist uses the series title to caustically summarises the dynamic at play.


In this sphere,  where the success of the product is so intrinsically intertwined with that of the celebutante, it is difficult to establish which party is using the other to enhance their status in the gullible eyes of media-hungry plebeians.