Propaganda principal

The propaganda principal series revisits the iconic images that form a common frame of reference within the cultural imagination of Western society. Here the artist proposes that the visual stigmas behind these codes and legends are not subject to intellectualistic or sociological constraints, but that they cross all layers of society to be perceived in the same way by all individuals.  


Each artwork depicts a leading propagator of 21st century mythology, Just as a coat of arms in medieval heraldry afforded the wearer a sense of belonging and identity, Gekko's works demonstrate the way in which modern-day symbols have become synonymous with specific concepts and contribute to our own sense of identity.