Distinguishing marques

Distinguishing marques, a new series by artist Norman Gekko, is probably one of the most complete series by the artist from a technical and aesthetic point of view.  


The series condenses a number of sociologically speaking concepts, including an attempt to re-appropriate the stigma of luxury iconography. 


The title - a play on the term "distinguishing marks" used by police to identify people - adds a satirical and dramatic dimension to the series: notably by emphasising the coexistence of a not very noble (or distinguished) material - tin cans - alongside the production of a work that is so aesthetically complete that at first glance it could pass for the branded (marque) goods it seeks to replicate.